Vittorio Farachi has been editor of Rockit.it, one of the most relevant Italian music media, and part of the artistic team behind MI AMI Festival, one of the main and most influent event in Italian Music. Narrating every day the ways of evolution of the latest trends of Italian music, has grown a strong digital approach besides his work as a promoter for the festival, focusing mainly in scouting the best and newest artist of the last years. Between 2017 and 2018 has worked has talent scout and A&R for the Italian branch of Sony ATV.
Vittorio Farachi is currently part of Woodworm label, working as artist manager and talent scout.

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