Social entrepreneur Pete Lawrence is the conceptualist and firestarter of the social network Campfire Convention, a growing community geared towards personal development and social change.

Previously he was best known as the co-founder of The Big Chill, and originator of the 'boutique' festival experience. The event quickly grew by word of mouth, building to a peak in 2005 of 35, 000. After establishing itself as one of the top half dozen UK festivals.

In the mid 80s Lawrence discovered and spontaneously recorded US folk singer Michelle Shocked on a walkman around a Texas campfire for his fledgling Cooking Vinyl label. The resulting album ‘The Texas Campfire Tapes’, with its £1 ‘field recording’ budget, went on to top the independent album charts in 1987 and establish the label at the forefront of roots music scene.

Pete is also a writer, film maker radio DJ and journalist.

Campfire is now online at www.campfireconvention.uk. Pete is currently living in Frome, Somerset.