Currently leading the Streaming and Partner Development team at Sony Music Entertainment Italy, Paola Catò has been active as digital entertainment professional since the second half of the 2000s, when the very first music content providers for mobile platforms emerged in Italy. Previously Business & Marketing manager at Made In etaly, the very first local digital music distributor in the market, her career path is always oriented at making the music industry and artists protagonist in the context of constant technological innovation, media and communication languages evolution, content usage and distribution models transformation.