Milano Music Week
Shape your future.
19–24 November 2019
Tickets Area Pro


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Thursday 21 November

The Future of Radio In-Store

12:00 - 13:00

BASE, musicROOMS / Anfiteatro


presented by M-CUBE

The hyper-personalization of the customer experience is pushing brands through omni-channel solutions and working on different emotional and sensory levels, in an environment where music and sound still play a key role. In a scenario where the analysis of data is the starting point to understand customers’ behaviors and technology becomes the key of customer journey set up, which are the possible developments of radio in store?
We will discuss it with Robin Hofmann, HearDis! Co-Founder Creative Director, Andrea Ordanini, Marketing & Service Analytics at Bocconi University and Mike Sponza, M-Cube head of Music.

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Thursday 21 November