presented by JUMP

Social media, streaming, ticketing and its demographic data - numbers seem to have replaced taste and trust. In times of rising fees and production costs, there isn’t a lot of space for experimentation, with numbers being the deciding factor in risk assessment.

If you're lucky enough to be an established act with a solid fanbase, you might just manage to hold onto it and go on tour, but as an up-and-coming artist, numbers and their analysis are vital in order to understand and develop a fanbase. How do you convert streaming success into real ticket-buying fans and bookings? As an artist or promoter, how do you develop new audiences and how can you exploit ticketing and access technology to that end? How do promoters, festivals and venue bookers select the acts today?