A competitive and fast changing industry like the music one needs new heroes: managers with a distinct attitude towards innovation and internationalisation. Music business courses, masters, academies, online sessions and workshops are now all over the place, but does the industry need all these people or are they just over-flooding the market? Also, while specifying on the business side of things, where do you get the actual feeling for music from, that profound music knowledge which connects references, unveils copycats and is the basis to not only create a successful but a also a culturally innovative product.

How to arrange music business courses so to face the new challenges on global and a digitally oriented markets is the main argument of this panel which involves some of the most relevant music education institutions in Europe.