Milano Music Week
Shape your future.
19–24 November 2019
Tickets Area Pro


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Saturday 23 November

Introducing... Sweden

12:30 - 13:30

BASE, musicROOMS / Anfiteatro



curated by Italia Music Export SIAE

From world famous Swedish bands like ABBA in the seventies, to Spotify’s disruptive technology which changed the way people consume music, through the Hit-making factory Cheiron studio in the nineties with producer Max Martin still shaping Pop music today, to cutting-edge extreme Metal and hip Indie-Rock, Sweden is one of the world’s biggest exporters of music in relation to the size of its economy. What are the key factors in the success of the Swedish music business model and how could that apply to other nations, too?
Facing such a strong domestic market and creativity, is it still possible for foreign acts to do business in Sweden, through touring, streaming, and licensing?

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Saturday 23 November