curated by Italia Music Export SIAE

France, Europe's music El Dorado? In 2018, music «made in France» export revenues reached over 300 millions euros and, more than 4000 gigs organised by french promoters occurred actually abroad... Far more within its own boarders, with top notch venues, labels, etc.

So inherently, as a manager, a promoter, an artist you felt the potential in developing strong relationships with your french counterpart but then got suddenly stopped by: Parlez-vous Français?
As a matter of fact, language barrier, radio content quotas and other Cultural laws in favour of their domestic products make the French music market a hard nut to crack.
Despite the Latin language, French seem so good at conquering, but might they have some tips to share with us how to be conquered?
Who to speak with first and how, which are the organisations and individuals able to help foreigners in promoting their music? How to start a tour and which entities can I rely on?
French managers and agents will reveal their import-export strategies and open up the debate on best practices to follow when you're planning to land in the hexagon.