presented by JUMP

Fish in the underground, accelerate, incubate, promote, stream, tour, push push push before the hyperbola goes down, then next fenomena please. Not only in Italy the artist's half-life period seems to the attention of a social media post. Hypes are not new, but are hyper fast now. Success immediately, if you fail at the start, go back to your 9-5 job and never try again.

Or is there still space for courageous signings based on taste and intuition, willing to set a sustainable career, giving a damn about if an artist could be successful or not, has great look and numbers yet or maybe too many already, if their music sounds too much unlike something else - or maybe too much alike?